MICHAEL SMITH
Director, Resources & Development
I’m responsible for maintaining the quality and standard of ICCAB's written content as well as the agency’s HR, learning and development. After working as a PR account director, professional copywriter and journalist for more than 15 years, I took up the role of Head of Content at Rostrum and haven’t looked back since. Now I work alongside the PR, research and content marketing teams to produce creative thought leadership articles, case studies and content for all of Rostrum’s clients. I also hold the keys to our pool of talented freelance specialists which we call “the stable” (only thoroughbreds are allowed in!). I divide my time between London, the South of France and the US, which means I get to enjoy French wine, British beer and American food.
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My Skills
Our Team
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CEO Andrew bLack
I’m the founder of ICCAB and my job is to make sure the agency grows in a sustainable, exciting way. -
Managing Director Diana Carl
As ICCAB’s MD, I am in charge of the day-to-day operational running of the business, which includes our business strategy, operati -
Director, Resources & Development MICHAEL SMITH
I’m responsible for maintaining the quality and standard of ICCAB's written content as well as the agency’s HR, learning and -
Director of PR & Strategy SASHA GRAY
I’m responsible for ensuring that the PR and marketing strategies we implement across ICCAB are creative, engaging and deliver aga